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China: Microblog Users Increase 296% in 2011

China: Micro-blogging More Popular Than Social Networking

Data recently released from The China Internet Network Information Center (CNNIC) – a state-supported research organization – revealed that the number of microblog users topped the number of social network users in China in December 2011. Read →

Tumblr Hits 13.4 Million Visitors in July; Grows 218% Year Over Year

Tumblr Grows 218 Percent in One Year

New data from comScore shows that micro-blogging platform Tumblr has experienced significant growth over the past year, with visitor numbers growing from 4.2 million in July 2010 to 13.4 million in July 2011, a growth rate of 218%. Tumblr’s demographic is heavily skewed toward younger generations, with 50% of the site’s visitor base under age 25. Read →

Mobile Use of Twitter Increases 66%

twitter logo

How many people are actually using Twitter in the US? eMarketer takes a stab at providing a real answer to this question – going beyond the basic measures of traffic or number of accounts – with a new report, “Twitter Users: A Vocal Minority.” Twitter may have 200 million users, but in the U.S. this really means just “tens of millions of users” according to eMarketer senior analyst Paul Verna, author of the new report. Read →

Sina Weibo Responsible for 87% of Time Spent on Micro-Blogging Sites in China

Sina Weibo, China's micro-blogging service

Micro-blogging continues to grow in China, and Sina Weibo – referred to by the SFGate as “China’s homegrown equivalent” to Twitter – is responsible for 87% of the time spent on micro-blogging services there. The last figures released by Weibo listed the service as having 50 million members back in October 2010. SFGate reported analyst [...] Read →

Real-Time Social Media Participation Increases 20% in 2010

According to an ongoing web study – the Global Web Index – which surveyed a total of 51,000 consumers globally at three points between July 2009 and September 2010, participation in real-time social networks and microblogs both grew by 20%. Mashable reports while social networks still dominate, there is a lot of growth in the [...] Read →

Over 50% of China's Internet Users Regularly Blog and Use Social Media

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China has the largest Internet community in the world with over 420 million users, and has shown steady double-digit user growth rates over the past five years.  However, this is only 32% of China’s total population of 1.3 billion, leaving a huge opportunity for growth in the Chinese Internet space, as reported by Penn Olson. [...] Read →

83% of Millennials Online Use Social Networking Sites

A recent study released by Pew shows that while the Millenial generation (ages 18-33) is still in the lead in most categories of online participation, older generations are making rapid gains – and even coming out ahead in certain areas.  As reported by The New York Times, internet users from all age groups increased participation [...] Read →

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