Chrysler’s new campaign for the Dodge Dart is taking the ‘registry’ concept way beyond the wedding. Instead of the traditional engaged couple asking family and friends to purchase silverware and bedding, “The Dodge Dart Registry” is a new vehicle for millennials to raise funds to buy a new car. Read →
Viewers that interact with social media on a second screen while watching TV are actually more engaged in the programming than those watching alone or without social media, according to new research from the Time Warner Research Council. While social media interaction changes the way viewers watch TV, it doesn’t mean they see less – in fact, quite the opposite. Read →
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