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How Honest Tea Used Live Streaming To Engage Customers (And Test Their Honesty)

Posted on July 21, 2011 by Marissa McNaughton | 1 Comment
Honest Tea Uses Live Streaming Video for Marketing Campaign

Honest Tea has embraced a realtime, interactive broadcast platform for its latest marketing campaign. In what VentureBeat calls “a marketing stunt disguised as test of citizens’ honesty,” the organic beverage company set out unmanned displays of cold tea bottles in various cities, with hidden webcams to show whether customers paid for their tea on live-streaming video. Read →

Posted in: Blog, Social Media Campaigns, Social Media Case Studies

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TWTRCON is going to New York!

Posted on January 20, 2010 by Tonia Ries | No Comments

We launched TWTRCON, the Twitter for Business Conference, in San Francisco, the home of the tech community that built the real-time web.  In DC, we talked about how the real-time revolution was transforming government, as well as business and non-profit organizations.  2010 is the year that Twitter will grow up and take its rightful place [...] Read →

Posted in: #RLTM Blog

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