Pinterest has been seeing a lot of buzz lately, catching the attention of brands such as Etsy, Lands End and Real Simple and others. The service is a virtual pinboard: users can create boards around different themes or topics and then pin images to those boards. Other users can follow boards, comment on pinned images or re-pin them to their own boards. It’s highly addictive, fun and visually engaging.

Essentially, Pinterest is about visual content curation. It’s the perfect place to tell an engaging story and get people involved in that story. Which is why it’s a great platform for cause marketers. Read →