A new report from Buddy Media and Booz & Company shows that 95% of companies are planning to invest more in social media, and breaks down how companies are planning to direct those investments. Based on input from more than 100 leading companies, the report looks at the social media platforms being used, which company departments are handling and using social media the most, and measures the projected spend on social media. Read →
USA Network is moving a step further into its social media efforts, by integrating an already popular feature – the Character Chatter platform – with Facebook. This new social media feature premiered with a live chat featuring Callie Thorne, star of Necessary Roughness, during that show’s season finale Wednesday night. Read →
