Cape Town Tourism placed a clever spin on the Facebook game – and contest – with the MyCapeTownHoliday.com competition, launched back in September 2012. The campaign invited people to ‘send their Facebook profile on holiday’ at Cape Town, and thousands chose to play by using an innovative Facebook app, cited by Cape Town Tourism as a “world’s first.” Read →
Cape Town Tourism launched a new Facebook travel app this week, designed to allow “virtual visits” to the city through a user’s Facebook profile. In what Cape Town Tourism titles a “world’s first,” the innovative app “is a creative user experience that utilizes the latest technology and Facebook’s immense global reach” to raise awareness of the city as a travel destination. Users can send their Facebook profile on a holiday to Cape Town – and earn the chance to win a trip to the city in real life. Read →
Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city. Four international travel bloggers were invited to stay in the city, and locals were asked to provide tips via #LoveCapeTown to direct the bloggers to must-see destinations throughout Cape Town. Read →
South African beverage company BOS Ice Tea has found a new way to engage (and reward) consumers in realtime: a vending machine that dispenses drinks for tweets. Read →
A recent study measured tweets throughout the African continent to create the first comprehensive report on Twitter use in the region. Reviewing more than 11.5 million location-tagged tweets and conducting a survey of the region’s 500 most active Twitter users, “How Africa Tweets” revealed that South Africa has the most prolific tweeting on the continent, with more than 5 million tweets posted in the last quarter of 2011. Read →
Consumer research company TNS has released “Digital Life,” the “world’s largest study into consumers’ digital behaviours and attitudes ever conducted.” It’s based on a September 2010 study of online behaviour and perspectives in 46 countries.* Developing/rapid-growth markets are the most avid users of social networks. The study found that social networking has become a mainstream activity [...] Read →
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