When companies first began using social media to connect with customers, most large corporations viewed it as a marketing tool that needed to be tightly controlled from headquarters. Lately, however, many companies—with retailers leading the way–are beginning to trust their far-flung troops with the power to speak for the brand on social media, including big names like REI, Whole Foods, Radio Shack and more. Read →
A recent study by UMass at Dartmouth examined the use of blogs, Twitter and Facebook among the 2011 Fortune 500 companies, revealing that there has been little or no change in the number of companies using corporate blogs, Facebook and Twitter in the last year. Read →
Smart marketers know that one of the major advantages of social media in business is its ability to build deep two-way communication. That’s taken to heart at Whole Foods Market, where just 5% of the tweets are promotional and 10% content-based. The rest – a whopping 85% – are responses to customers. Read →
Steve Rubel focuses on finding the business value of Twitter, and asks each of the panelists to explain how they got started on Twitter, and what their approach is to using this platform. Panelists: Bert DuMars, Marla Erwin and Doug Ulman. Read →
Steve Rubel asks each of the panelists how they measure success on Twitter and jokes about the arrival of the “Twitter leprechaun” that will be able to offer, in lieu of a pot of gold, a coherent explanation of how best to measure social-media success. Read →
Panelists Marla Erwin of Whole Foods, Doug Ulman of Livestrong.org and Bert DuMars of Newell Rubbermaid answer questions from the TWTRCON audience. Read →
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