A new Yahoo research study reveals that approximately 50% of tweets consumed come from only around 20,000 Twitter users. The study classifies Twitter users as ‘elite’ – including media, celebrities, organizations and bloggers – and ‘ordinary’ (everyone else). Check out the main findings here… Read →
Hitwise has released its analysis of the most-visited web sites and most popular search terms for 2010. Facebook has moved from the third spot in 2009 to the top most-visited web site in 2010, accounting for 8.93% of all U.S. visits between January and November 2010. Google.com ranked second with 7.19% of visits, followed by [...] Read →
Panel Discussion: Search Goes Social. Learn about how to get found—and find your customers—when search is real-time and search engines are extroverts. Panelists: Othman Laraki, Director of Geo and Search, Twitter | Shashi Seth, Senior Vice President of Search & Marketplaces, Yahoo! | Paul Yiu, Principal Group Program Manager, Bing Social Search. Moderator: Danny Sullivan, Editor-In-Chief, [...] Read →
comScore, Inc. today released an overview of the U.S. online display advertising market for Q3 2010, which showed strong gains following softness for much of 2009. Nearly 1.3 trillion display ads were delivered to U.S. Internet users during the third quarter, a 22% increase versus year ago. Social networking site Facebook.com led all online publishers [...] Read →
New data from comScore shows that, for the first time, U.S. internet users spent more time on Facebook this August–a total of 41.1 billion minutes–than on any other major site. Google was second with 39.8 billion minutes and Yahoo fell to third, with 37.7 billion. In terms of traffic, Yahoo edged out Google in August to [...] Read →
Using a search that compares the world wide search volume on Google for new media, web 2.0, and social media, Justin Kistner of socialfresh states that “we’re in the 3rd Era of the Web and it’s The Era of Social Media”. Kistner notes that the decline of Web 2.0 and the rise of social media [...] Read →
According to figures from Experian Hitwise, in May 2010 social networks accounted for 11.88% of all internet traffic in the UK, topping total search engine hits (including Google, Yahoo, Bing, and others), which accounted for only 11.33% of internet traffic. As reported on Mediapost, in the past UK online behaviors have foreshadowed or mirrored similar [...] Read →
According to a ReadWriteWeb analysis of Hitwise numbers, Facebook drives 350 times as much traffic to other websites in the “news and media” category (3.5%) as Google Reader does (.01%). However, Facebook, Google News (1.4%). and Google Reader togetheraccount for less than 5% of news sites’ total traffic. The #1, 2 and 3 drivers of traffic to news [...] Read →
Facebook is well on its way to taking Yahoo’s spot as the third largest Web property in the world. (Google and Microsoft are No. 1 and No. 2, respectively). Last summer Facebook took the No. 4 spot globally, displacing AOL, but according to comScore there was still an estimated 241 million unique visitors a month separating [...] Read →
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