Tag Archives: Yahoo

50% of Tweets Consumed Come From Only 20,000 ‘Elite’ Users

A new Yahoo research study reveals that approximately 50% of tweets consumed come from only around 20,000 Twitter users.  The study classifies Twitter users as ‘elite’ – including media, celebrities, organizations and bloggers – and ‘ordinary’ (everyone else).

Main findings:

  • media users produce the most information
  • celebrities are the most followed
  • celebrities ‘overwhelmingly’ listen to other celebrities
  • bloggers listen to other bloggers
  • bloggers generally rebroadcast more information than the other categories
  • ‘elite’ users generate significantly more retweets than ‘ordinary’ users


The researchers also conclude that Twitter resembles an “information-sharing hub” more than a social network, as reported by Mashable.

Read the full Yahoo research study here: “Who Says What to Whom on Twitter

Facebook Tops Google as Most-Visited and Most-Searched Site of 2010

2010Top10sites.jpgHitwise has released its analysis of the most-visited web sites and most popular search terms for 2010.

Facebook has moved from the third spot in 2009 to the top most-visited web site in 2010, accounting for 8.93% of all U.S. visits between January and November 2010. Google.com ranked second with 7.19%  of visits, followed by Yahoo! Mail (3.52%), Yahoo! (3.30%) and YouTube (2.65%). Continue reading

WATCH: Search Goes Social at TWTRCON SF 10

Panel Discussion: Search Goes Social.  Learn about how to get found—and find your customers—when search is real-time and search engines are extroverts.  PanelistsOthman Laraki, Director of Geo and Search, Twitter | Shashi Seth, Senior Vice President of Search & Marketplaces, Yahoo! | Paul Yiu, Principal Group Program Manager, Bing Social Search.  Moderator: Danny Sullivan, Editor-In-Chief, Search Engine Land. Recorded at TWTRCON SF 10, on November 18, 2010.

Watch live video from TWTRCON on Justin.tv

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Facebook Now #1 U.S. Publisher of Online Display Ads With 23% Share

comScore, Inc. today released an overview of the U.S. online display advertising market for Q3 2010, which showed strong gains following softness for much of 2009. Nearly 1.3 trillion display ads were delivered to U.S. Internet users during the third quarter, a 22% increase versus year ago.

Social networking site Facebook.com led all online publishers in Q3 2010 with 297 billion display ad* impressions, representing 23.1% market share. Facebook’s market share has increased 13.9 percentage points from 9.2% in Q3 2009. Continue reading

U.S. Internet Users Spent 41.1 Billion Minutes on Facebook In August

New data from comScore shows that, for the first time, U.S. internet users spent more time on Facebook this August–a total of 41.1 billion minutes–than on any other major site.   Google was second with 39.8 billion minutes and Yahoo fell to third, with 37.7 billion.

In terms of traffic, Yahoo edged out Google in August to become the top site, with 179 million unique visitors. Google had 178.8 million, followed by Microsoft with 165.3 million.  Facebook remained the fourth-ranked site, at 148 million, up from 145.5 million in July. Continue reading

Social Media labeled as ‘3rd Era of the Web’

Using a search that compares the world wide search volume on Google for new media, web 2.0, and social media, Justin Kistner of socialfresh states that “we’re in the 3rd Era of the Web and it’s The Era of Social Media”.

Kistner notes that the decline of Web 2.0 and the rise of social media are connected. Since Facebook has hit the scene, the original social media tools have peaked in usage: blogs, wikis, forums and RSS. Continue reading

UK Social Networks Receive More Hits Than Search Engines

According to figures from Experian Hitwise, in May 2010 social networks accounted for 11.88% of all internet traffic in the UK, topping total search engine hits (including Google, Yahoo, Bing, and others), which accounted for only 11.33% of internet traffic.  As reported on Mediapost, in the past UK online behaviors have foreshadowed or mirrored similar changes in the US, so it’s not surprising that Facebook passed Google in terms of Web site hits in the U.S., with the social net taking 7.07% of Web traffic versus 7.03% for the search engine during the week ending March 13. Continue reading

Facebook Drives 350x More Traffic to News/Media Sites than Google Reader

According to a ReadWriteWeb analysis of Hitwise numbers, Facebook drives 350 times as much traffic to other websites in the “news and media” category (3.5%) as Google Reader does (.01%).

However, Facebook, Google News (1.4%). and Google Reader togetheraccount for less than 5% of news sites’ total traffic. The #1, 2 and 3 drivers of traffic to news sites? Google, Yahoo and MSN.

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Facebook Soon to Pass Yahoo as #3 Largest Web Site WorldWide

Facebook is well on its way to taking Yahoo’s spot as the third largest Web property in the world. (Google and Microsoft are No. 1 and No. 2, respectively). Last summer Facebook took the No. 4 spot globally, displacing AOL, but according to comScore there was still an estimated 241 million unique visitors a month separating it from the No. 3 site, Yahoo. In December, 2009, that gap narrowed to 125 million unique visitors globally.

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