A recent report from Janrain analyzes the preferred networks for social logins and social sharing among 350,000 websites worldwide using Janrain Engage. Q1 of 2011 marks the first time Facebook has overtaken Google as the most popular choice for social sign-ins since the company started reporting these stats back in January 2010. Thirty-five percent of online users now choose to sign-in to sites with a Facebook account, up from 27% in Q4 of 2010. This gain comes directly at Google’s expense, now down to 31% (from 38% in Q4 of 2010, as reported by eMarketer).
The study also breaks down social logins by type of site – news media, magazine publishers, retail, entertainment, music, and mobile – with Facebook remaining in the lead across the board.
For news media:
Facebook leads at 32%
Yahoo! holds a strong second at 28%
Google ranks third with 22%
For magazine publishers:
Facebook dominates with 51% (down from 57% two quarters ago)
Google is far behind at 21%
Yahoo! trails at 15%
For retail sites:
Facebook continues steady growth and reaches 50% (a 10% gain year-over-year)
Google remains steady at 22%
Yahoo! drops down to 16% (an 11% loss year-over-year)
Facebook leads at 34%
Google follows closely behind at 33%
Twitter’s share is 11%, not surprisingly “greater on mobile devices than desktop platforms”
While Twitter has seen no significant rise in popularity as a sign-in provider, it’s second only to Facebook as the most popular social sharing destination. Janrain reports “while most online users do not yet self-select Twitter as their primary online identity, the Twitter stream exerts great influence as a hub for content-sharing and a navigator to other sites across the web.” LinkedIn also makes a good showing for social sharing, especially on sites with a B2B focus.
Data for this report is analyzed each quarter from the 350,000 websites worldwide that use Janrain Engage.
A new Yahoo research study reveals that approximately 50% of tweets consumed come from only around 20,000 Twitter users. The study classifies Twitter users as ‘elite’ – including media, celebrities, organizations and bloggers – and ‘ordinary’ (everyone else).
media users produce the most information
celebrities are the most followed
celebrities ‘overwhelmingly’ listen to other celebrities
bloggers listen to other bloggers
bloggers generally rebroadcast more information than the other categories
‘elite’ users generate significantly more retweets than ‘ordinary’ users
The researchers also conclude that Twitter resembles an “information-sharing hub” more than a social network, as reported by Mashable.
Facebook has moved from the third spot in 2009 to the top most-visited web site in 2010, accounting for 8.93% of all U.S. visits between January and November 2010. Google.com ranked second with 7.19% of visits, followed by Yahoo! Mail (3.52%), Yahoo! (3.30%) and YouTube (2.65%). Continue reading →
Panel Discussion: Search Goes Social. Learn about how to get found—and find your customers—when search is real-time and search engines are extroverts. Panelists: Othman Laraki, Director of Geo and Search, Twitter | Shashi Seth, Senior Vice President of Search & Marketplaces, Yahoo! | Paul Yiu, Principal Group Program Manager, Bing Social Search. Moderator: Danny Sullivan, Editor-In-Chief, Search Engine Land. Recorded at TWTRCON SF 10, on November 18, 2010.
comScore, Inc. today released an overview of the U.S. online display advertising market for Q3 2010, which showed strong gains following softness for much of 2009. Nearly 1.3 trillion display ads were delivered to U.S. Internet users during the third quarter, a 22% increase versus year ago.
Social networking site Facebook.com led all online publishers in Q3 2010 with 297 billion display ad* impressions, representing 23.1% market share. Facebook’s market share has increased 13.9 percentage points from 9.2% in Q3 2009. Continue reading →
New data from comScore shows that, for the first time, U.S. internet users spent more time on Facebook this August–a total of 41.1 billion minutes–than on any other major site. Google was second with 39.8 billion minutes and Yahoo fell to third, with 37.7 billion.
In terms of traffic, Yahoo edged out Google in August to become the top site, with 179 million unique visitors. Google had 178.8 million, followed by Microsoft with 165.3 million. Facebook remained the fourth-ranked site, at 148 million, up from 145.5 million in July. Continue reading →
Using a search that compares the world wide search volume on Google for new media, web 2.0, and social media, Justin Kistner of socialfresh states that “we’re in the 3rd Era of the Web and it’s The Era of Social Media”.
According to figures from Experian Hitwise, in May 2010 social networks accounted for 11.88% of all internet traffic in the UK, topping total search engine hits (including Google, Yahoo, Bing, and others), which accounted for only 11.33% of internet traffic. As reported on Mediapost, in the past UK online behaviors have foreshadowed or mirrored similar changes in the US, so it’s not surprising that Facebook passed Google in terms of Web site hits in the U.S., with the social net taking 7.07% of Web traffic versus 7.03% for the search engine during the week ending March 13. Continue reading →
Facebook is well on its way to taking Yahoo’s spot as the third largest Web property in the world. (Google and Microsoft are No. 1 and No. 2, respectively). Last summer Facebook took the No. 4 spot globally, displacing AOL, but according to comScore there was still an estimated 241 million unique visitors a month separating it from the No. 3 site, Yahoo. In December, 2009, that gap narrowed to 125 million unique visitors globally.