The metrics on measuring social media effectiveness

Forrester asked 119 interactive marketers to rank their measurement capabilities for social media campaigns on a scale of 1 to 10 — 1 being novice and 10 being expert — and the average response was 4.5. Confidence in measuring online brand-building campaign was rated 5.3; the rating for direct-response campaigns was 6.3. Story and more details on what marketers are measuring at MediaPost.