HBS study: gender, geography and social media behaviors

The Harvard Business School team of Mikolaj Jan Piskorski, associate professor of business strategy, and Bill Heil, a 2009 MBA, are in the midst of mining social network data and shared some early results at Media Tech Summit. Their research showed gender differences in Twitter and Facebook behavior, and geographic differences in US usage of various social media platforms. Details and a link to slides at PaidContent.