When somebody online slams your product or organization – or even when they praise you – the proper reaction is a very quick response. We’ve seen many examples of complaints turned into compliments as well as happy customers transformed into loyal customers via a rapid tweet.
And a failure to respond is no longer an option when so many of your stakeholders are at risk because viral communication spreads so speedily.
The same real-time search features that make Twitter such a powerful customer service tool for businesses also make it an incredibly effective tool for organizations and government agencies focused on emergency response, crisis management or quickly answering questions about timely events.
This panel will help attendees learn to take advantage of the rapidly emerging real-time search tools and uncover what the world is saying about their organization–and then communicate back. Twitter and other real-time search will be the topic of a panel of corporate and government experts at TWTRCON DC09 on Thursday October 22 at the Grand Hyatt in Washington, DC.
Panelists include Andrew P. Wilson, Department of Health and Human Services; Dan Luxenberg, U.S. Food and Drug Administration; Richard Pesce, Social Media Communications, Sprint; David Puner, Dunkin’ Brands, Inc. and moderator Christopher J. Dorobek, Federal News Radio.
Come prepared to learn and to ask questions!
When somebody slams your product or organization – or when they praise you – the proper reaction for the real-time business is an instant response. We’ve seen many examples of complaints turned into compliments as well as happy customers transformed into loyal customers via a rapid tweet. A failure to respond just not longer an option when viral communication spreads so quickly.
And the same real-time search features that make Twitter such a powerful customer service tool for businesses also make it an incredibly effective tool for organizations and government agencies focused on emergency response, crisis management or quickly answering questions about timely events.
The TWTRCON DC Real-Time Response panel will help attendees learn to take advantage of the rapidly emerging real-time search tools and uncover what the world is saying about their organization–and then communicate back.
Panelists for our Real-Time Response session include Andrew P. Wilson, Department of Health and Human Services; Dan Luxenberg, U.S. Food and Drug Administration; Richard Pesce, Social Media Communications, Sprint; David Puner, Dunkin’ Brands, Inc. and moderator Christopher J. Dorobek, Federal News Radio.
Join us as they talk about best practices around how to listen, how to respond, and how to scale your organization’s ability to engage with customers and stakeholders – in real time!
