Facebook — with active users now averaging about 15 hours on the site per week — contributes more than 3% of all traffic to the top retail sites online, it says, and as many as 25% of social network users post links to other companies, products or services, according to Oneupweb. And the Luxury Institute found that high-net-worth individuals have an above-average social media participation rates. Membership in social networking sites has increased from 60% in early 2008 to 72%, with 62% of those in the 55-plus age group participating. More at MediaPost.
