New media uses want a 2-way conversation with brands

A just-released study from Cone Inc. reports that a staggering 78% of “new media users” interact with companies or brands online — up from 59% the year before.  Respondents are looking for companies and brands not just with Web sites (58%) and email (45%), but with involvement in social networks, such as Facebook and MySpace (30%) and online games (24%).  62% say that they believe they can influence business decisions by voicing their opinions through new media. More on the influence of brands online at MediaPost.