Most CMOs spend very little on social media

Hill & Knowlton and peer networking group the CMO Club polled 124 CMO Club members Sept. 15 and Oct. 15, 2009, and found that 85% of CMOs spend less than 10% of budgets on social media, and 55% spend 5% or less on social media, and what’s described as “non-traditional communications channels.”  Club members indicated some companies are grappling with putting together social-media marketing policies internally: 31% report their companies are developing a policy; 30% say they have one. Article at MediaPost.