Exhibiting what is now known as “cyberdisinhibition,” Web users are more likely to feel able to meet new people or be empowered to do something they wanted to. New research from Euro RSCG Worldwide finds that more than any other demographic, females ages 25 to 54 are the most likely to let loose online. They are also more likely to “lash out” on the Web when they have something to say about a company or brand. One-fifth of Internet users — including almost one-quarter of men — had done so, according to Euro RSCG Worldwide. Article at MediaPost.
