CMOs will invest more and expect more from social media in 2010

Social commerce company Bazaarvoice and the CMO Club surveyed 133 CMOs and found that two-thirds of chief marketing officers plan to increase social media budgets in the next year, and nearly three-quarters who didn’t attach revenue expectations to social media spending in 2009 will start doing so next year. Almost all CMOs expect to rely on user-generated content sources such as Twitter to influence product decisions, with a 407% increase expected in using Twitter comments to help boost sales. More details at MediaPost.