ShareThis data: Twitter generates 40% of clicks with only 6% of sharing activity

Email remains the tool of choice for sharing content, accounting for 46% of content-sharing activity, compared to 33% for Facebook, 14.5% via other channels and just 6% for Twitter. Where the microblogging service shone was in getting recipients of forwarded articles to click on links. Twitter generates 40% of the clicks generated by shared content, with email and other social properties accounting for 35% and nearly a quarter coming from Facebook. For every post sent to Twitter, 18 people will click on that link compared to three for Facebook and one for email. Story in MediaPost.