The Bivings Group has analyzed 300 profiles from the top 100 newspapers in the country to understand how the media is utilizing Twitter. Among the findings:
- 62% of the newspapers included links to at least one of their accounts from their website. 38% of the newspapers are actively using Twitter, but haven’t yet integrated their presence with their website in even a minimal way.
- Newspapers send out an average of 11 tweets per day.
- 51% of Twitter accounts were updated primarily through Twitter’s web interface. The next most popular method with 28% was Twitterfeed, a service that automatically posts updates to Twitter accounts via RSS feeds.