How U.S. newspapers use Twitter

The Bivings Group has analyzed 300 profiles from the top 100 newspapers in the country to understand how the media is utilizing Twitter.  Among the findings:
  • 62% of the newspapers included links to at least one of their accounts from their website. 38% of the newspapers are actively using Twitter, but haven’t yet integrated their presence with their website in even a minimal way.
  • Newspapers send out an average of 11 tweets per day.
  • 51% of Twitter accounts were updated primarily through Twitter’s web interface. The next most popular method with 28% was Twitterfeed, a service that automatically posts updates to Twitter accounts via RSS feeds.

See the complete study at the Bivings Report website.