Marketing Profs has released an enormous new report on “The State of Social Media Marketing,” which details social media usage, strategy and predictions for 2010 based on consultations with a panel of social media experts, surveys of more than 5,000 MarketingProfs readers, and comScore panel data.
Amy Porterfield has written a great summary of some of the report’s highlights for Social Media Examiner. Some highlights:
- Marketer are using Twitter most frequently, with half of the marketers surveyed updating at least once per day. For Facebook, the largest group (33.4%) of marketers are updating weekly, and nearly 30% are updating at least once per day.
- The average minutes per visitor on Facebook in 2009 was 182.8, versus only 25.6 on Twitter
- Only the top 10% of Twitter accounts have 2000+ followers, while only the top 6% of Facebook pages have 2000+ fans
The marketing tactics most frequently used are not the ones that are the most effective. According to Amy’s summary:
- Monitoring Twitter for PR problems in real time? Only 50.8% actually tried it, 74.8% reported it “worked great” or “worked a little.”
- Inviting Twitter users with positive brand tweets to do something?33.2% tried it, 72.1% reported it “worked great” or “worked a little.”
- Contacting Twitter users tweeting negatively about the brand? 22.4% tried it, 72.3% reported it “worked great” or “worked a little.”
- Creating an in-person event using only Twitter invites? 13.5% tried it, 71.8% reported it “worked great” or “worked a little.”
- Using Facebook user data to profile your customers’ demos or interests? 25% tried it, 73.1% reported it “worked great” or “worked a little.”
- Creating a Facebook application around a brand? 24.6% tried it, 73.3% reported it “worked great” or “worked a little.”
Lots more details and charts at Social Media Examiner.