The latest Forrester Research Social Technographics report shows that one in every three online Americans is a “Conversationalist,” someone who updates their status on a social networking site such as Facebook or posts updates on Twitter at least once weekly. Conversationalists are younger than the average adult consumer — 56% female, with household incomes slightly above average and more likely than other social classifications to hold a college degree.
Only about 17% of U.S. adults don’t participate in online social media, and 59% of online consumers participate in social networks about once monthly.
Older adults have begun to adopt social networks at a much more rapid pace. Age had historically been the best predictor for whether people participate in social activities, but this is not the case any longer.
More details at Forrester Groundswell.
