39% of Facebook Users Have Donated to Haiti; 13% via SMS

Facebook and The Nielsen Company jointly conducted a survey, fielded January 20 and 21  amongst 50,641 Facebook users ages 13 and older in the U.S., U.K. and Australia, and found that 39% of Facebook users in the U.S., U.K. and Australia have already donated money or goods to the relief efforts following the January 12 earthquake in Haiti – 13% through SMS text-messaging.  An additional 21% of users have not yet given to the cause, but plan to do so.  This means that, overall, 60% of Facebook users in these markets have donated or plan to donate goods or money.

The number of respondents who donated via SMS is higher in the US (23%), compared to 13% overall.

When it comes to corporate support of the relief efforts, 29% believe corporations are doing their part, while 42% say they are not.  U.S. users are more likely than those in the U.K. and Australia to feel corporations have done enough
Facebook users ages 50 and older are nearly twice as likely to have donated goods or money than teenagers (61% compared to 36%), and 46% of female users have given compared to 32% of males.