According to research from the Society of Digital Agencies (SoDA), the “2010 Digital Marketing Outlook,” 81% of the brand executives surveyed expected an increase in digital projects in 2010, and one-half will be moving dollars from traditional to digital budgets.
Senior marketers reported that social networks and applications were their biggest priority for 2010, with the highest percentage (45%) rating them a top priority, followed closely by digital infrastructure. While social media marketing looks set to stay top of mind, a majority of respondents considered a range of digital activities at least “important,” with only games failing to inspire widespread interest.
More details and charts at eMarketer.
Download a PDF of the full report at Society of Digital Agencies.
