Pablo Palatnik has published an analysis of Twitter traffic and demographics based on Quantcast data on is blog, PalatnikFactor.com. It shows US traffic to twitter.com peaking at 29.2 m on July 18, and averaging 23.6 m over the 6 months ending December 31.
As for demographics:
- Gender: Females have a slight lead with 53%, and Male 47%.
- Age: The highest demographic in age group is 18-34 years old, representing about 44% of users.
- Race: Caucasians lead the usage with 74% of the demographic on Twitter. African Americans have a 14% usage, but index at 168 relative to the internet average.
- Time frequency: 72% of Twitter users are “passers-by” while 27% of Twitter users are “regular” users.