According to a Jan 2010 Econsultancy survey of more than 1,000 US and UK marketers, conducted in association with ExactTarget, 46% of companies plan to increase their marketing budgets in 2010, and 66% will increase their investments in digital marketing channels. Additionally, investments in digital marketing will increase by 17% in 2010, and will account for 24% of overall marketing budgets. Marketers who focus on “brand reputation” as a measure of marketing effectiveness are most likely to shift their budgets from traditional to digital channels.
- 70% of the companies surveyed plan to increase their budgets for social media marketing (e.g. Facebook, Twitter).
- 56% plan to increase mobile marketing budgets.
- Only 17% of companies surveyed are increasing their print media budgets, compared to 41% who are decreasing spending.
ExactTarget has compiled a free research brief, which can be downloaded here (registration required).
The full report is available from Ecoconsultancy (paid).
