56% of U.S. Shoppers Friend/Follow a Retailer, But Only 25% of Top Retailers Are on Facebook

According to a new study conducted by ForeSee Results  of nearly 10,000 visitors to the 40 biggest U.S. retail sites, 56% of shoppers at these online stores “friend,” “follow” or “subscribe” to a retailer on a social networking site including Facebook, Twitter, or YouTube.  The video hub attracts 22% of online shoppers, MySpace, 15%; Twitter 11%, LinkedIn, 8%; and Flickr, 5%.

More than half of all online shoppers use Facebook, and among those shoppers who engage in social media, 81% are on Facebook.  But only a quarter of the top 100 online retailers by sales volume have a formal Facebook presence, and another quarter have less than 10,000 fans.

Visitors use social networks with retailers to learn about special offers (49%) and product information (45%) than, say, getting customer support (5%).

Download the free report from ForeSee (registration required).

Article at MediaPost.