Social Media Usage Among Healthcare Professionals

A study from Manhattan Research found that 64% of U.S. physicians currently own smartphones, but this number is expected to rise to 81% by 2012. 88% of physicians and 77% of nurses have visited Facebook. Roughly a quarter of nurses have used LinkedIn, and 65% plan to use social media for professional development at some point. However, physicians and nurses under-index in their use of certain social media, according to the same study, which found that just 16% of physicians and 11% of nurses use Twitter — compared with roughly 20% of the U.S. adult population at large.

More details at MediaPost.