90% of Email Marketers Will Integrate Social Media Into Their Email Campaigns

Email marketing vendor Implix surveyed 200 email marketers and found that nearly 90% of respondents plan to integrate social media into their email campaigns this year. The most popular use of social media integration tools in 2010 will be adding sign-up forms on Facebook and other social media sites. Nearly 65% of marketers surveyed hope to gain new subscribers via social media subscription forms.┬áPlacing links in new messages on social media pages will increase by 113.2%. And nearly 90% of marketers intend to add “share” options to their email messages.

More details at MediaPost.