According to metrics firm Hitwise, visitors coming to print and broadcast media brands from Facebook (usually because of a direct link) are more likely to be return visitors to those media destinations than traffic driven from Google News or other sources.
Among the top five print media properties for the week ending March 6, 78% of the Facebook.com users were returning visitors to those brands, compared to 67% coming from Google News. Hitwise found similar patterns in traffic to broadcast media sites.
