Internet marketing firm HubSpot has released a report, The State of Inbound Lead Generation, written by Sophie L. Schmitt, that identifies lead generation best practices based on statistical analysis of 1,400 customers’ inbound marketing activities. The study revealed four factors that have a significant impact on lead generation:
- For every fifty to 100 pages of indexed pages in Google, leads achieved double digit growth.
- Increasing the number of keywords starts to impact lead growth once marketers achieve top 100 rankings for a significant number of keywords (in the teens).
- Customers with blogs gathered 68% more leads than customers without blogs.
- B2C customers using Twitter generated two times more leads than customers without a Twitter account. Twitter users with several hundred followers had approximately twice as many leads as Twitter users with followers in the double digits.
Median leads jumped almost 30% once customers achieved follower numbers in the high double digits.
Click here to read HubSpots blog post analyzing the Twitter effect on leads.
Click her to download the full report (PDF).