Razorfish, one of the largest digital ad spenders, compiled data on its 2009 digital ad spending, as reported in this Adweek story.
According to this analysis, 2009 Razorfish clients spent 3% of their budgets on social media display advertising, and another 1% on social media non-display advertising. By contrast, vertical sites, ad networks, portals and search received 88% share of budget.
The agency predicts that more money will flow into social media in 2010, but that it will continue to be in support of people-powered earned media, vs. traditional media buys.
Read the full story in Adweek.
