Women Spend 1.5 Hours More Time on Social Networking Sites Than Men

comScore, Inc. has released a global report on women’s online usage titled “Women on the Web: How Women are Shaping the Internet,” which provides an analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel.

The report found that social networking sites reach a higher percentage of women than men globally, with 75.8% of all women online visiting a social networking site in May 2010, versus 69.7% of men.

Additional findings:

  • Women demonstrate higher levels of engagement with social networking sites than men: they  account for 47.9% of total unique visitors to the social networking category, but they spend significantly more time on social networking sites than men, with women averaging 5.5 hours per month compared to men’s 4 hours, demonstrating the strong engagement that women across the globe share with social sites.
  • Social networking’s reach among women is highest in Latin America, where it reached 94.1% of females online, and in North America where it reached 91% of females.  Europe saw 85.6% of its female online population visit a social networking site in May 2010, while Asia Pacific reported a 54.9% reach.

Click here to download a copy of the report.  (Registration required)