Steve Rubel asks the panelists how they create scale to stand out amongst all the noise.
- Bert DuMars, Vice President E-Business and Interactive Marketing, Newell Rubbermaid
- Marla Erwin, Interactive Art Director, Whole Foods Market
- Doug Ulman, President & CEO, LiveStrong.org
- Moderator: Steve Rubel, Senior Vice President, Director of Insights, Edelman Digital
This video was filmed at TWTRCON NY on June 14, 2010.