Real-Time Toolbox Panel (Part 1 of 3)

Laura Fitton of moderates a discussion about real-time tools with panelists Joshua Auerbach, Senior Vice President, betaworks; Ryan Bell, President, Gremln; Dave Hendricks, LiveIntent; Melyssa Plunkett-Gomez, Vice President, Crimson Hexagon; and Michele Dundas Macpherson, MediaFunnel.

The panelists introduce themselves and their tools briefly, and then discuss what businesses are looking for from social media tools, and what their clients need right now.  The panelists also open up about the hidden costs of social media, how to keep viewers on their clients’ site as long as possible, and the possibilities of Twitter’s @Anywhere.

This video was filmed at TWTRCON NY on June 14, 2010.