Real-Time Toolbox Panel (Part 2 of 3)

Laura Fitton of moderates a discussion about real-time tools with panelists Joshua Auerbach, Senior Vice President, betaworks; Ryan Bell, President, Gremln; Dave Hendricks, LiveIntent; Melyssa Plunkett-Gomez, Vice President, Crimson Hexagon; and Michele Dundas Macpherson, MediaFunnel.

The panelists speak about their favorite apps (other than their own) in the market right now, with answers including Klout, CoTweet, Sprinklr, Tap11, and STL Tweets.   They also discuss apps that need improvement and how these problems can be solved, including sentiment analysis, keeping track of Twitter identities and finding people, and more efficiently managing Direct Messages on Twitter.  Additional apps mentioned include Gist, SocialToo, and StupidFight.

This video was filmed at TWTRCON NY on June 14, 2010.