Real-Time Toolbox Panel (Part 3 of 3)

Laura Fitton of moderates a discussion about real-time tools with panelists Joshua Auerbach, Senior Vice President, betaworks; Ryan Bell, President, Gremln; Dave Hendricks, LiveIntent; Melyssa Plunkett-Gomez, Vice President, Crimson Hexagon; and Michele Dundas Macpherson, MediaFunnel.

The panelists name their favorite small business success story on Twitter (including the baker tweets, a restaurant promoting specials with tweets, and a t-shirt company), and then discuss examples of how to provide tools for the small businesses that can’t afford to buy expensive apps.   The panelists then take questions from the TWTRCON audience.

This video was filmed at TWTRCON NY on June 14, 2010.