The #RLTM Scoreboard: Social Networking Stats for the Week
| Facebook: | 901 million monthly active users | via Facebook |
| Twitter: | over 500 million users | via Twopcharts |
| Qzone: | 500 million active users | via China Internet Watch |
| Sina Weibo: | over 300 million users | via Bloomberg Businessweek |
| Renren: | over 170 million users | via iResearch iUser Tracker |
| LinkedIn: | 150 million members | via LinkedIn |
| Google Plus: | 170 million “people who have upgraded” | via Google |
| Tumblr: | 54 million blogs | via Tumblr |
| Instagram: | 50 million users | via CNET |
| Tagged: | 20 million unique monthly users | via Tagged |
| Foursquare: | over 20 million users | via Foursquare |
| Pinterest: | 10.4 million registered users | via TechCrunch |
| Posterous: | 3.9 million members | via SF Gate |
Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list.
Pinterest Traffic Doubles in Three Months
Pinterest has doubled its number of daily unique visitors in just three months, from 2 million in January up to 4 million in March, according to an infographic released by social media marketer Tamba. Launched just over two years ago, the photo-sharing site has a demographic largely based between ages 25-54.
While the service is still dominated by women, the percentage of men using the site has grown from 20% in January to 28% in March.
Other highlights:
- Pinterest had 2.3 billion pageviews in March 2012
- over 20% of Facebook users are on Pinterest daily
- the average user spends 14.2 minutes on Pinterest per visit
- Pinterest users have above average incomes
- ‘fashion designers & collections’ is the top audience interest on the site
How is all this pinning affecting purchases? Buyers referred from Pinterest are 10% more likely to buy something and spend 10% more (on average) than visitors who arrive from other social networks.
The percentage of all social media driven revenue that comes from Pinterest has also grown rapidly, from 1% in Q2 of 2011 up to 17% in Q1 of 2012. Over this same period, the percentage of social media revenue coming from Facebook has dropped from 89% to 82%, and from 10% to 1% for Twitter.
Fun Pinterest fact of the day: the site’s “Midwestern roots are still apparent” with both “Utah” and “Iowa” showing up among the list of top ten audience interests on the site.
See the full infographic by Tamba here:
