Internet use and social networking are exploding in Latin America. Internet users in Brazil, Colombia, Mexico and Argentina are spending more time online than the worldwide average, and Facebook has a regional user penetration of 84% in Latin America, according to a December 2011 study by comScore.
The comScore report also revealed that the average Facebook visitor in Latin America spent 7 hours on the site in December 2011. According to estimates by eMarketer, Facebook users will reach 207.3 million in 2014, reaching 70% of internet users and over one-third of the region’s total population.
The worldwide average for time spent online in December 2011 was 24.4 hours. Four countries in Latin America were significantly above this average: Brazil (27 hours), Mexico and Colombia (26.7 hours) and Argentina (26.1 hours). The comScore data estimated a total of 129 million internet users across Latin America in December 2011 (ages 15+), as reported by eMarketer.