Social Networking Stats: #RLTM Scoreboard; Facebook Ad Costs Highest In Russia

The #RLTM Scoreboard:  Social Networking Stats for the Week

Facebook: 901 million monthly active users via Facebook
Twitter: over 500 million users via Twopcharts
Qzone: 576 million active users via TechCrunch
Sina Weibo: over 300 million users via Bloomberg Businessweek
Renren: over 170 million users via iResearch iUser Tracker
LinkedIn: 160 million members via LinkedIn
Google Plus: 170 million “people who have upgraded” via Google
Tumblr: 62 million blogs via Tumblr
Instagram: 50 million users via CNET
Tagged: 20 million unique monthly users via Tagged
Foursquare: over 20 million users via Foursquare
Pinterest: over 11 million registered users via Search Engine Land
Posterous: 3.9 million members via SF Gate

Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list.

Facebook Advertising Costs: Russia, Japan and U.S. Are Most Expensive

Facebook Ads Are Most Expensive in Russia, Japan and the U.S.

The cost advertising on Facebook varies dramatically by country, according to data available from digital measurement firm Socialbakers.  Russia is the most expensive, with a cost per click of $1.47, followed by Japan at $1.10, and the United States at $1.01.   By comparison, social media mega-user Brazil is a bargain at a CPC of only 20 cents.

Here are the top 10 most-expensive Facebook advertising markets:

# Country avg. CPC avg. CPM
1 Russia $1.47 $0.79
2 Japan $1.10 $0.39
3 United States $1.01 $0.19
4 Australia $0.86 $0.23
5 United Kingdom $0.75 $0.24
6 New Zealand $0.70 $0.20
7 South Africa $0.70 $0.15
8 Nigeria $0.67 $0.20
9 Norway $0.63 $0.17
10 Kazakhstan $0.63 $0.17

You can see the full  list of countries and their Facebook advertising costs here.