Companies in Norway respond to 87% of all customer questions posted to brand Facebook pages, taking the gold in the “socially devoted” rankings based on data collected by social media measurement firm Socialbakers. Silver goes to Poland — Polish companies respond to 50% of customer inquiries, followed closely by Turkish companies, who respond to 47% of all inquiries.
Companies in the UK, Italy, Australia, France, Colombia and Indonesia all have response rates in the low- to mid-40’s.
And guess who’s in last place? According to the data, companies in the U.S., which has the largest number of Facebook users, respond to only 22% of all customer inquiries — a shockingly low number. What gives?
Here’s the full chart from Socialbakers:
