The use of social networking sites among internet users in India has grown nearly 52% since 2011, with more than 76 million people now using social networking sites in the country. But while the country has millions of social network users, only 6.3% of total consumers (out of the country’s population of over 1 billion) are using these sites. This number pales in comparison to the US, where nearly 50% of the population uses social networking sites.
Growth of social networking in India will continue to rise in the double-digits, with 83% of internet users in the country accessing social networks regularly by 2014 — even higher than the 68% of internet users that will access those sites in the US in the same year.
However, social network use will remain confined to a small portion of India’s total population; by 2014, only 10% of the country’s overall population will use social networking sites. By that time, over half the populations of the US, Canada, South Korea and Australia will be accessing social networks.