Coca-Cola accounted for nearly 14% of the 10.6 billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands. Coca-Cola was the #1 brand in social media impressions – with nearly twice as many mentions as #2 brand Apple – in July 2012.
The U.S. is the world’s largest advertising marketplace, according to MediaPost, but it generated only 44% of social media brand impressions in July. Impressions outside the US were crucial for top brands like Coca-Cola (87% of social media impressions came from overseas) and Apple (72% came from overseas).
The top 10 consumer brands by social media impressions, based on uberVU’s Leading Social Brand Report in July 2012:
- Coca-Cola – 1,479,716,000
- Apple – 761,162,000
- Google – 606,805,000
- Amazon – 555,513,000
- Samsung – 469,327,000
- Starbucks – 382,215,000
- Burger King – 316,636,000
- Sprite – 302,821,000
- Microsoft – 284,681,000
- McDonald’s – 271,572,000
The report looks at social media impressions for July 2012 only, and doesn’t evaluate year-over-year trending or offer any comparison with “paid” or “owned” brand impressions.
Why is Coke so much more successful at creating social media buzz around the globe? Are you surprised that 87% of social media mentions about the brand came from overseas?
