The average European consumer spends more than a day (25.9 hours) online every month, according to a new report by comScore. For those 397 million Europeans, social networking now accounts for 1 in 4 minutes spent online.
Other popular online activities among European consumers include:
- 3 in 4 visited a retail site
- 62% visited a games site
- 50% visited sports sites and newspaper sites
Mobile and tablets are also making headway in the European market – particular in the UK, where over 16% of online traffic comes from non-computer devices. Ireland, Russia and Norway saw more than 10% of online traffic originating from smaller-screen devices.