The #RLTM Scoreboard: Social Networking Stats for the Week
| Facebook: | 1 billion active users | via Facebook |
| Twitter: | over 500 million users | via Twopcharts |
| Qzone: | 599 million monthly active users | via TechCrunch |
| Sina Weibo: | over 368 million users | via China Daily |
| Renren: | over 170 million users | via iResearch iUser Tracker |
| LinkedIn: | 175 million members | via LinkedIn |
| Google Plus: | 100 million monthly active users | via Google |
| Tumblr: | 78 million blogs | via Tumblr |
| Instagram: | 100 million users | via TechCrunch |
| Tagged: | 20 million unique monthly users | via Tagged |
| Foursquare: | over 25 million users | via SmartBlog on Social Media |
| Pinterest: | over 20 million users | via Forbes |
| Posterous: | 15 million monthly users | via Posterous |
| Reddit: | 42 million monthly unique visitors | via Reddit |
Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list.
Facebook Drives More Dollars, But Twitter Drives More Traffic [Study]
Facebook drives more revenue from ticket sales than Twitter or LinkedIn, according to a new study by Eventbrite. The study tracks social commerce from Eventbrite events, calculating visits per share and dollars per share on social networks across the globe.
Dollars per share – the average value of the additional tickets sold through each event share on a social network – have almost doubled across social networks since Eventbrite’s first report in 2010, increasing 81% overall (from $1.78 to $3.23). Facebook drives more revenue from ticket sales than any other platform, with dollars per share increasing 65%, from $2.52 to $4.15. However, Twitter saw the greatest increase (by far) in dollars per share, rising 330% from $0.43 to $1.85. Dollars per LinkedIn share increased only slightly (2%) from $0.90 to $0.92.
So each time an event is shared on Facebook, it brings $4.15 (on average) of additional revenue back to the organizer.
Twitter is the star social network when it comes to visits per share: it drives more event page traffic than Facebook or LinkedIn. Links to events on Twitter drive 33 visits per share back to Eventbrite, vs. 14 visits for Facebook and 10 for LinkedIn. On average, visits per share have increased from 7 to 17 (across all three social networks) since 2010.
Eventbrite also looked at how each platform performed globally in terms of dollar per share:
- Facebook – Ireland has the highest dollars per share ($10.37), Australia holds second place with $5.32, followed by Canada with $4.51 in value per Facebook share.
- Twitter – Ireland again wins with $9.03 in value per tweet, followed by Canada with $2.97 and then the Netherlands with $2.42.
- LinkedIn – France had impressively high dollars per share on this platform with $12.56, followed by a huge gap before second place the Netherlands ($3.33) and third place Italy ($3.21).
The findings are based on data from hundreds of thousands of events on Eventbrite. For the purposes of this study, social commerce is defined as “transactions that are driven through sharing on Facebook, Twitter and LinkedIn.”
Check out the full infographic here:
