Here’s your quick weekly summary of all the latest social media news, including changes and new features for several of the major social media platforms:
- Facebook now grants new membership in its ‘Preferred Marketing Developers’ advertising program only to advertisers and agencies who buy paid ad media on the platform – a marked change from the previous policy, where advertisers could participate using Facebook’s free pages for companies (Business Insider)
- Now you can pay to promote your friends’ Facebook posts to more people, even without their permission – a gradual global roll-out started last Thursday, and users can now pay to promote friends’ posts, not just their own posts (TechCrunch)
- Twitter’s Crashlytics Enterprise features are now available to all developers for free – there are now no usage costs or limits for developers using the Twitter-acquired mobile crash reporting solution (TechCrunch)
- Twitter follow buttons come to videos – users can now create a unique embed code that results in one or more follow buttons appearing in videos, with an “easy-to-use” web interface from Wistia Follow Labs (CNET)
- Twitter adds language info, ability to filter tweets by ‘importance’ with new API metadata – Twitter’s API will “soon” allow developers to identify the language that a tweet was sent in, and allow developers to identify what Twitter feels are ‘high value’ tweets (The Next Web)
- Twitter-Acquired Posterous to Shut Down April 30 – following acquisition by Twitter last March, Posterous is finally shutting down both web and mobile services to “devote its full effort to Twitter” (All Things Digital)
Any updates to social media platforms that we missed? Let us know in the comments below!
