Here’s your quick weekly summary of all the latest social media news, including changes and new features for Facebook, Google+, and Twitter alternative App.Net:
- Facebook to partner with Acxiom, Epsilon to match store purchases with user profiles – Facebook is testing out a new kind of ad targeting that will let brands market to users based on what they’ve bought in stores, matching data gathered through shopper loyalty programs to individual Facebook profiles (AdAge)
- Facebook updates Preferred Marketing Developer badge applications and requirements – Facebook is re-opening applications to its PMD program with two changes: a referral system where certain PMDs will be prioritized, and new requirements for the PMD badge (Facebook)
- Facebook buys Microsoft ad technology platform – Facebook is purchasing an ad management and measurement platform that will measure the effectiveness of ads on the social network, and may use this ad targeting technology to create a wider ad network across the entire web (Reuters)
- Facebook plans News Feed redesign event – Facebook is holding an event on Thursday to unveil a new look for its News Feed product (AllThingsD)
- Google takes on Facebook, Twitter with Google+ Sign-In – last week Google unveiled Google+ Sign-In, a new feature that will let users sign into third-party apps using their Google+ account; developers can now add a Google+ sign-in option to their app or site (PC Mag)
- Twitter Alternative App.Net only has 30,000 users, decides to go freemium – the subscription only, ad-free alternative to Twitter has decided to accept new users (who are invited by paying annual members) for free; the free accounts will have limits on file storage and the amount of people they can follow (Business Insider)
Any updates to social media platforms that we missed? Let us know in the comments below!