Here’s your quick weekly summary of all the latest social media news, including changes and new features on Facebook, Twitter, LinkedIn and Pinterest:
- Pinterest adds free analytics tools – new tool Pinterest Web Analytics allows businesses to see how many visitors the content-sharing service is referring to their sites (TechCrunch)
- Facebook acquires storytelling social network Storylane – the Storylane team will join Facebook, but Facebook won’t gain any data from the storytelling network (AllFacebook)
- Netflix debuts Facebook integration to see what your friends are watching – Netflix is rolling out social features powered by Facebook’s social graph (LostRemote)
- Twitter opens tweet archive access to users in 12 more languages – Twitter’s archiving tool now covers the following languages: Dutch, Farsi, Finnish, French, German, Hebrew, Hindi, Hungarian, Malay, Norwegian, Polish and Spanish (TechCrunch)
- Twitter loses round in firehose lawsuit – Twitter lost a preliminary battle in a lawsuit by PeopleBrowsr over firehose data (MediaPost)
- Twitter acquires We Are Hunted, readies standalone music app – last year Twitter acquired music discovery service We Are Hunted; the microblogging network is now using that technology to build a stand-alone ‘Twitter Music’ app that may be released by the end of the month (CNET)
- Twitter updates its ads dashboard with more data on performance, analytics and spend – to drive more sales, last week Twitter added to its new advertising API with the release of an upgraded dashboard for the Twitter ads center (TechCrunch)
- Twitter added the ability to view line breaks – users can space the text of a tweet out over 70 lines, if they choose – will this help advertisers make their tweets stand out? (TechCrunch)
- LinkedIn launches SlideShare ads – LinkedIn launched a new ad offering that allows marketers to run SlideShare presentations within standard display units on the site (MediaPost)
- HootSuite adds LinkedIn tools – HootSuite has introduced new analytics tools in its dashboard to give companies insight on their page performance on LinkedIn, including tracking total followers, impressions and engagement metrics (MediaPost)
Any updates to social media platforms that we missed? Let us know in the comments below!
