Social Media News Ticker: Facebook Ad Targeting, LinkedIn Revamps Search, Path Adds Hashtags

Here’s your quick weekly summary of all the latest social media news, including changes and new features on Facebook, LinkedIn, HootSuite, Amazon, Path and Klout:


Facebook rolls out replies and threaded comments on page posts and popular profiles – Facebook rolls out two new features for Pages/Profiles with 10,000 or more followers: replies (the ability to reply directly to comments) and threaded comments (comments appear with most popular results on top) – the updates are available on desktop only and are opt-in only until July (TechCrunch)

Facebook cranks up ad targeting in user News Feeds – ads purchased through Facebook’s ad exchange, FBX, will now show up in the newsfeeds of users; exchange-purchased ads will have greater visibility and the change will ‘theoretically’ boost prices across FBX (Advertising Age)

Facebook expands app ad targeting – last week Facebook rolled out ‘enhanced targeting features’ for mobile app install ads; developers can now reach specific versions of Android and iOS, and devices with Wi-Fi only connections (MediaPost)


LinkedIn unveils revamped search –  LinkedIn’s upgraded search includes: uniting search categories (you can search people, companies and jobs at the same time), faster search process (auto-complete for search terms) and the ability to narrow down and to save searches (MediaPost)


HootSuite introduces premium apps – HootSuite adds premium apps (#SocialApps) for ‘power users’ including Salesforce, Statigram, and an enhanced version of YouTube (HootSuite blog)

 LinkedIn Premium Apps


Amazon acquires book-based social network Goodreads – Goodreads’ goal is to be an “open place for all readers,” but it will now clearly be tied to promoting books for sale on Amazon to its 16 million members (PaidContent)


Path follows Twitter and Flickr to the hashtag party – Path has added support for hashtags to its iOS app; the new feature links hashtagged comments to a search across moments (posts), but the search currently pulls non-hashtagged posts as well (The Next Web)


Klout now includes Instagram in the Klout Score – Klout users added Instagram to their accounts back in 2011; now Klout is incorporating Instagram activity into Klout scores (TechCrunch)

Any updates to social media platforms that we missed? Let us know in the comments below.