Here’s your quick weekly summary of all the latest social media news, including changes and new features on Facebook, Twitter, LinkedIn and Foursquare:
Facebook tests its first Graph Search ads, but they aren’t targeted to your queries – last Tuesday Facebook began a small test of its first ads on Graph Search, using standard Facebook targeting and retargeting; they look like Facebook’s sidebar ads and appear at the bottom of the page (TechCrunch)
Twitter now allows advertisers to target specific words used in tweets – Twitter has launched ‘keyword targeting in timelines,’ meaning advertisers can target ads to consumers based on the words they tweet (The Next Web)
Twitter music is here today, and this time you can use it – Twitter has rolled out their music discovery app to everyone (AllThingsD)
LinkedIn revamps mobile app – LinkedIn redesigned its mobile app with greater emphasis on photos, comments, and ‘likes’ within a user’s stream, as well as further personalizing users’ individual experiences based on their online habits (Wired)
Foursquare
Foursquare planning to offer check-in data to target ads on other platforms – Foursquare is developing a new ad product that would allow advertisers to use Foursquare data to target ads purchased through ad exchanges or networks; when launched, this will mark Foursquare’s first attempt to generate revenue outside its app (AdAge)
Any updates to social media platforms that we missed? Let us know in the comments below.
