39% of SMBs See ROI From Social Media, #RLTM Scoreboard

The #RLTM Scoreboard:  Social Networking Stats for the Week

Facebook: 1 billion active users via Facebook
Twitter: over 500 million users via Twopcharts
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 400 million users via Yahoo
Renren: over 170 million users via iResearch iUser Tracker
VK: over 190 million users via VK
LinkedIn: 200 million active users via LinkedIn
Google Plus: 135 million monthly active users via Google
Tumblr: 104 million blogs via Tumblr
Instagram: 100 million users via Instagram
Tagged: 20 million unique monthly users via Tagged
Foursquare: nearly 30 million users via Adweek
Pinterest: over 25 million users via AdWeek
Reddit: 63 million monthly unique visitors via Reddit

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.

39% of Small Businesses See ROI From Social Media

A new survey by Manta of over 1,200 small businesses owners reveals that 39% are seeing a return on investment for social media efforts.  While that means over 60% aren’t directly seeing ROI from social media, small businesses are continuing to invest more in social media activities.

The highlights from Manta’s Small Business Wellness Index:

  • 49% of small businesses have increased the amount of time they are investing in social media (compared to one year ago)
  • 32% are investing the same amount of time 
  • only 7% decreased the amount of time they spend on social media
  • 74% of small businesses have at least one person dedicated to social media activities
  • 26% plan to invest dollars in online advertising/marketing/social media in Q2 2013; vs. only 12% that plan to invest in traditional marketing, and 2% in mobile

Pamela Springer, CEO of Manta, says that “As SMBs shift from the experimental stage to a results-focused phase, their social media usage will evolve to maximize the value.”

When trying to learn more about social media for their business, the most popular place for owners to look was online (36%).  Only 18% of small business owners sought help from third party experts.

One surprising fact from the study: Facebook was listed (by 18%) as the social media platform that was “most difficult to maintain.”  However, it’s not clear how many of those surveyed were active on each platform.

A portion of the infographic from Manta’s study:

SMB on Social Media Survey - Manta infographic