A new report by comScore looks at the number of Americans watching online video, including video ads. The number of video ad views reached 15.8 billion in May 2013, up from 13 billion just the month before. BrightRoll Platform ranked #1 with 2.6 billion ad impressions, followed by Google Sites with close to 2.6 billion.
Americans watched a total of 6 billion minutes of video ads; BrightRoll Platform delivering the highest duration of video ads at 1.3 billion minutes. Video ads reached 53% of the total U.S. population an average of 96 times during the month; they accounted for 27.9% of all videos viewed and just 2.6% of all minutes spent viewing video online.
Nearly 41 billion video content views occurred during the month of May, with Google Sites (“driven primarily by video viewing at YouTube.com”) generating the highest number, at nearly 14 billion. Google Sites had the highest average engagement among the top ten properties, which also include Facebook, AOL, VEVO, NDN, Microsoft Sites, Viacom Digital, Yahoo! Sites, Amazon Sites and Turner Digital.
Other general statistics from the May 2013 data:
- 84.8% of the U.S. Internet audience viewed online video in May
- average length of an online video was reported to be 5.6 minutes long
- average length of an online video ad was 0.4 minutes
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